Targeting High-Value Customers: What airlines can teach other industries about managing present and future customer value
Whether among the world's airlines or Britain's recently privatised rail companies, the key marketing battle is for high-value travellers. This briefing explores the key strategic and tactical issues involved in targeting high-value travellers and running loyalty schemes. It recommends a winning management approach and suggests how and where to start. (Read this briefing in conjunction with Managing frequent traveller schemes.)
Key feature: Relationship management outsourcing options for airlines template. 20 pages.
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