Managing Frequent Traveler Schemes: What the travel industry can teach other industries
Setting up a frequent traveller scheme seems an ideal way to develop loyalty among high-value travellers. But such schemes are fraught with pitfalls. This briefing draws on the detailed experience of schemes such as Air Miles and Cathay Pacific to show how they can be managed most effectively. (Read this briefing in conjunction with Targeting high-value customers.)
Key feature: Policy options for airlines during a customer lifecycle. 24 pages.
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