Relationship Marketing: The technology - using information technology to support customer management strategies
From the Internet to data mining, from electronic commerce to cable television, relationship marketing is awash with new technologies. This briefing identifies the main trends in using IT to improve customer management. It shows how to make that vital connection between IT and customer management strategies. It suggests some ways to measure the cost-benefit of new technologies.
Key feature: 10 critical lessons from implementing technology. 24 pages.
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