Managing Automotive Customers: Developing true customer relationships in a fast-changing market
Why are average car buyers infuriated with how dealers treat them? Why are automotive suppliers frustrated with what they achieve with their customer databases? How important are brand and model versus customer management? This briefing shows how automotive companies are trying to improve their customer management and what they are achieving?
Key feature: How to chart the change in customer behaviour. 24 pages.
Links to more information:
