Transparent Marketing: The implementation - techniques and methodologies for implementing marketing technologies for the new millennium
Just what does a company need to do to catch the tide of the new "transparent marketing"? Most marketing departments will need to develop new skills and processes. This briefing looks at the key implementation issues for companies wanting to win new customers in the next millennium. (Read this briefing in conjunction with Marketing beyond 2000: a new strategy.)
Key feature: A nine-step approach to using technology to improve customer management. 24 pages.
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