Customer management on the move: Using the mobile phone as a new way to manage customers
The mobile phone is emerging as a key new tool of customer management. It is the first truly mass market embodiment of pervasive computing -- with household penetration sky-rocketing leaving the PC way behind. New mobile technologies suggest the mobile phone will take over simpler information transfer roles from PCs. The mobile phone could become the key communication medium for the customer on the move. So how should marketing and service management use this new tool for competitive advantage? This briefing answers the critical questions.
Key feature: How to future proof customer management checklist. 24 pages.
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