Multiple intermediation: How business partners can work together to manage customers better
Progress with information technology makes it possible for several companies to be involved in the management of individual customers –- or transactions. This briefing examines the world of complex intermediation. It shows how far companies have to go in creating value for customers or themselves by using the information generated by and about customers as the latter pass through the formers' hands. It also suggests how to build effective partnerships between intermediaries and suppliers to improve customer management.
Key feature: How to decide where you can add more value and get most margin without taking the responsibility and costs of the whole value chain. 24 pages.
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