The intelligent e-business: How a virtual company finds and uses information to satisfy real customers
Most successful companies succeed with customer management not just because of how they use information, but also because of strong clear strategies, professionally developed policies and effectively managed implementation programmes. At the core of these lies proper use of data. In future, when most large companies are likely to have substantial e-business -- and some move entirely towards it -- what will distinguish the intelligent e-business from the dumb e-business? What information will it be using -- and how? This briefing suggests some answers to these questions.
Key feature: how to decide which information will give you greatest competitive advantage in an all-e world. 24 pages. (Published: June 2000)
Links to more information:
